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Design legend Dieter Rams became alarmed during the 80’s by a world consisting of ‘an impenetrable confusion of forms, colours and noises.’ So he looked inward and asked himself if he was a contributor or if his design was good design. As a result he penned what are sometimes referred to the ‘Ten Commandments’ in design. You can read them all at Vitsoe. You can also buy a beautiful poster from the Design Museum Shop detailing Rams principles.