04.16.08
Every once in a while you see a website that makes your jaw drop. That is what happened when I visited Kashiwa Sato’s website. I also almost had a seizure but sometimes seizure-inducing is a good thing. The site reminds me of the older work of Yugop.
Site aside, there is also a wealth of great work at the website. It comes almost unexpectedly because the strangeness of the site that hosts it. There is almost a strange push-pull juxtaposition going on. Sato is a rare breed however, sacrificing his identity for the integrity of the project and massaging style to solve the problem put to him by the client. That is the definition of a good designer.
Sato was born in 1965 and graduated in 1989 from Tama Art University with a degree in graphic design. After a stint at Japan’s second largest ad agency, Hakuhodo Inc., he went on to establish Samurai studio in 200.
Since then his major work has consisted of television commercials, commissioned work for music, product development, visual identity, branding and creative direction and art direction for every kind of client under the red sun.
He is also a published author. His shelf is home to almost every award the Japanese ad community has to offer. To top all of this off, he also gives back as a professor at Meiji Gakuin University.
Thank you for the link Mr. Richard Feldman.
written by Christopher | tags: Advertising, Graphic Design, Japan, Kashiwa Sato
