01.06.11
The American Cancer Society has long been a generous contributor to the perpetuation of the birthday celebration. Working with The Martin Agency they recently created MoreBirthdays.com which features shareable interactive content, art, music and much more to help fight cancer and create more birthdays. In the gallery section of the website visitors can purchase prints that benefit the American Cancer Society from artists like Ilovedust and Jon Burgerman. They can also send personalized happy birthday videos and telephone messages from celebrities and musicians like Usher and Jack Black. Users can create interactive birthday cards for friends and loved ones using video, photos and written messages. The interactive cards can also use Facebook Connect to tag content that is added to the cards.
It’s a wonderful campaign and we want to apologize for covering it so late. Our friends at The Martin Agency were kind enough to send us a beautiful poster from Ilovedust a month ago that is now hanging proudly in our studio. We want to thank them for their generosity and their involvement in a campaign genuinely aimed at doing good.
written by Christopher | tags: Advertising, Cancer, More Birthdays, The Martin Agency
