08.29.10
Here is a brief description of The Little Book of Shocking Food Facts recently released under Fiell Publishing:
“Combining thought-provoking graphic imagery with truly alarming information culled from some of the most authoritative sources around the world, The Little Book of Shocking Food Facts is literally jam-packed with essential truths you need to know about global food politics, fast food culture and healthy nutrition. This startling yet visually stunning book is guaranteed to alter the way you think about food production, while also changing your personal eating habits for the better.”
The book was painstakingly designed, spread-by-spread by designer Craig Holden Feinberg. Craig studied at the University of the Arts in Philadelphia and worked at Fabrica, The United Colors of Benetton Communications Research and Development Center in Treviso, Italy. Craig is a collective member of the Changethethought Creative Studio and is one of the most talented designers I have come across in Denver. I visited his apartment where he explained the creation of the books which took several months and involved literally concepting and creating each spread according to the fact meant for that particular layout. It was quite a process and Craig used everything he could think of including gathering up garbage, letting food rot, taking photos of his brother against a screen backdrop in his downtown apartment and putting just about anything you could imagine on his scanner.
The book itself is part of a larger series printed under Fiell publishing that involves communicating important facts and research in a digestible, visual way. Some remarkably talented designers and artists were involved in the creation of the books. You will be able to pick them up in places like the Museum of Modern Art for around 15 dollars. That’s a great deal for a book full of unique and timely art.
