01.22.10
Skyskraper is one of those agencies of the future that serves as a bit of a go-between for the creative agency to final placement and execution. I am learning a lot this year, out of necessity with the future of this website about media, media buying and media strategy. Skyskraper is a digital media agency responsible for helping execute on some of those rather intangible projects that we creatives sometimes spew out in concepting sessions but have no idea how to pragmatically realize in the physical world.
One such project they recently helped Flourish Creative complete was a projected 3D advent calendar for Google Chrome displayed on the facade of the Westfield building in London. The image was projected to align perfectly with the tiles in the facade which is not an easy thing to do. The end result was pretty impressive. This kind of partnership and companies like this are definitely something to keep an eye out for in the future of our business. You would think the capability to produce something like this would still fit under the roof of a typical ad agency, but as technology continues to move forward by leaps and bounds every year more and more agencies are turning toward digital media agencies to execute on concepts and strategy.
I am loving the look of Skyskraper’s blog as well. That tightly kerned Helvetica is looking sharp.
