john jay on creativity

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In a field that is often criticized (and rightly so) as being crass, arrogant and following trends, Wieden Kennedy has long been one of the few agencies that approaches the craft of advertising with maturity, courage and ingenuity. John Jay has been a huge part of their dominance in recent years and his wisdom on this business many of us are engaged in is very much recommended reading. ‘The greatest thing we can offer is to be great listeners’

written by Mike Slane | tags: