03.21.08
If you are like me and constantly on the lookout for effective typefaces, I came across a very enlightening post on Smash Magazine today featuring 60 brilliant typefaces for corporate design. It is an exceptional collection that I myself found very useful and will definitely be collecting in a library for future use in my daily work as an Art Director. It’s always nice to be able to group typefaces in clusters to help you get started on a project that might be in a particular vein. Corporate projects can be particularly difficult because the type needs to not only communicate literally but also exude personality that helps deliver the message in a one-two punch, especially when you are talking about advertising headlines. So, thank you Smash Magazine for making my job just a little easier. I’ll say a little prayer for you.
