Alex Cornell – Playboy Rebrand

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As a part of his MFA program, designer Alex Cornell who currently works with Scott Hansen at ISO50 took a swing at rebranding Playboy Magazine. He wanted to “strip away all of the trashiness and cheapness that has come to infect the pages of the current Playboy” and bring back the sophistication he believes the publication has lost from it’s early years. The end result was an attractive print project complete with a very nice logo mark. Alex sent me an email about the project a long time back and it was one of the many things that got lost in the shuffle between my responsibilities as an advertising AD, graphic designer for Ctt and blogger. My sincerest apologies to Alex. Excellent work.

written by Christopher | tags: , , , ,