Changethethought

Ah the amazing people behind the Skittles ad campaign have nailed it yet again with my newest favorite creepy commercial. Mmmm.

written by Christopher | tags: Advertising, goodby silverstein, Grow the Rainbow, Skittles

There is some gorgeous motion work in the freshly updated reel of the super talented Lo Iacono. All of his work is really great and it’s well worth a browse if you are in the market for some inspiration in the motion graphics department.

You can see a commercial he animated for Freixenet Cordon Negro above.

written by Christopher | tags: Advertising, Graphic Design, Lo Iacono, Motion Graphics

As some of you may or may not know I work as an Art Director at Cactus, an advertising agency in Denver. We are growing right now in a big way and we are currently and for the first time in over two years, seeking some new people for our creative team. Essentially we are seeking an Art Director and Copywriter. We need an Art Director who is quick and capable of producing with a solid understanding of core design principles like typography, composition, color and is able of incorporating those elements into branding and advertising. In turn, you also need to be highly conceptual and able to think through all mediums in terms of creative problem solving such as new media, web, broadcast, print and branding. Our copywriters are quick on their feet and capable of making the most of jobs both large and small for a broad range of clients.The official Cactus description and contact information is posted below (note: we are hiring NOW and looking for people to bring on board as soon as possible so if you have the right stuff do not hesitate to contact us.)

CACTUS IS SEEKING:
“At Cactus, CREATIVE is KING. Our village is growing and we’re looking for a great new “mid-level” creative team (two-years of great stuff): a copywriter and art director tandem. If you’ve got the book to prove it, and you’re half or the whole team, we should talk. We’re looking for the right duo — a copywriter/AD combination who can throw together concepts that stick. Don’t be shy if you’re only half of the equation, we can do the matchmaking if necessary.While a good resume, relevant experience and strong references are important, we require you have an impressive portfolio and creative work samples to be considered for a position with us. If you’re interested, send your resume to 303.455.0408 (fax) or careers@sharpideas.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it with “creative team” in the subject line.”

written by Christopher | tags: Advertising, Art Director, Cactus, Copywriter, Denver, Jobs

There are some amazing directors on Partizan Lab’s roster including the phenomenal Michel Gondry who created what is one of my all time favorite videos that you can see above. There is a wealth of just jaw-dropping amazing work in the folio of Partizan so do spend some time, if you have it, looking through their site.

written by Christopher | tags: Advertising, Direction, Directors, Motion Graphics, Partizan Lab

BBH was established in 1982. To this day they remain independently owned and operated. They now have six offices in London, New York, Sao Paulo, Singapore, Shanghai and Tokyo. They currently employ 988 people and have total billings of 1.5 billion dollars.

written by Christopher | tags: Advertising, BBH, Graphic Design, Web Design

“Insight is a fashion lead surf label, born out of the northern beaches of Sydney, Australia. They come from a surf heritage yet lead a lifestyle that encompasses all that is surf, skate, street, art, music, fashion, and popular culture. Take a look at their newest and amazing surf campaigns called “Good Morning Pluto” and “Dopamine”.”

Their current ad campaigns are fantastic.

Discovered via Design You Trust.

written by Christopher | tags: Advertising, Fashion, Insight, Skate, Surf

Mother’s (the NYC branch) Associate Creative Director, Gui Borchert updates his website with a massive horizontal over vertical scroll of work.

written by Christopher | tags: Advertising, Graphic Design, Gui Borchert, Mother, Nike

I have no idea who is responsible for this little gem but it is very close to my heart and quite possibly my most favorite commercial of late. Awesome.

written by Christopher | tags: Advertising, Bud Light, Budweiser, Commercial

There is some strong branding work in the portfolio of Good Creative. Good branding work is one of those oh-so-subtle unique things that you rarely encounter and some times have to have an eye for to appreciate. It is that kind of work though that gets itself out there and increases the visibility and upgrades the image of a client. Holy crap, listen to me? Did I sell my soul to the devil for this business or what. I think I need to go wash my mouth out with a beer.

written by Christopher | tags: Advertising, Branding, Good Creative, Graphic Design

Concept is the highly regarded holy grail in the advertising business. If the ‘concept’ or idea behind whatever you are doing is good enough to give people pause and shine through the media then you will be raised and carried aloft on the shoulders of your fellow ad geeks. Concept is the battle cry of the agency I work for and when we work on a project we often give ourselves as much time as we can for ‘concepting’ as we call it.

I rarely post about this sort of thing here because for better or worse, this site has kind of become a site mostly about creative design, whether it be in motion graphics or for print, that is what this site has been about. I have been on the fence as to whether or not I should write more about advertising since that is what I do so maybe I should. It just doesn’t seem to interest people in design as much as it does people strictly in the ad business.

Every once in a while though I find something that crosses over because there are so many good concepts that everyone can appreciate them. The best to me is when the design also helps communicate the concept even more smoothly and then everyone wins. There was a lot of that happening in this long list of creative outdoor advertising and some of the ideas and design were just fan-friggin-tastic. They gave me a lot of ideas for when I get back to work next week. Now if only I could secure some work with the kind of client that lets you get away with something like that.

written by Christopher | tags: Advertising, Billboards, Creative Outdoor Advertising, Outdoor

Method recently updated their site design and there is some really great work in the book.

written by Christopher | tags: Advertising, Branding, Graphic Design, Method

Hey man, let’s just face it. Women need yogurt. My wife eats the stuff like it is going out of style.

written by Christopher | tags: Advertising, Pop Culture, Women, Yogurt

Well, if you live in Denver and you work in the advertising or creative community and, yes one more and, you spend some time online, you have probably heard of the Denver Egotist by now. They have stirred the best and probably more the worst in us over the past year but all in all, those of us who have participated in their rise have no doubt experienced a bit of a group catharsis. They have been supportive of me and I can’t express how much I appreciate that since Denver really is a tough town to have a go as a creative. Regardless of how you feel, they have got everyone talking and sometimes flat out yelling at each other. That to me, is a good thing. That is also what the internet is for. They have provided an outlet and we have vented.

They are celebrating their 1 year anniversary tomorrow, Thursday this week from 5 to 7:30 at the Breckenridge Brewery. So, if you want to get together and maybe hug it out after all the mud-slinging, then this is your chance. Better take advantage.

written by Christopher | tags: Advertising, Denver, Denver Egotist, Denver Egotist Anniversary

Paris based UFO recently signed with California/NY/London based production company The Ebeling Group . You can now view their amazing body of work at both their own and Ebeling’s website. They are responsible for some really amazing motion work.

Via CPLUV

written by Christopher | tags: Advertising, Motion Graphics, The Ebeling Group, UFO

This new spot for the Samsung f480 is pretty awesome. I am not so interested in the phone as I am the spot itself. The nice subtle little jab at industrialization and society’s tendency to find the worlds beautiful places and destroy them through commercialization is what I am in to.

written by Christopher | tags: Advertising, Drag 'n drop world, Samsung f480

I just finished watching 30 Days of Night for the first time and I loved it so much, I did some research on the Director of Photography for the film. Jo Willems is a director working with Method Studios, the people behind some fantastic motion advertisements such as the one featured above for Mountain Dew. Ever wonder whose responsible for all your favorite commercials? I just introduced you to them.

written by Christopher | tags: Advertising, Method Studios, Motion Graphics

German creative agency Mutabor just relaunched their website and although it takes a few click-throughs to finally get there, once you do, there is some pretty stellar work in their portfolio. The entry of the site is nice as well, it ran a little slow on my machine but I love the idea. The option to view the site in either black or white is a nice touch and they take the ‘I am so cool I hold my poster up’ idea to a whole new level.

written by Christopher | tags: Advertising, Graphic Design, Mutabor, Relaunch

Ahh, these spots for Coca-Cola that ran in sets of 3 make me laugh every single time I watch them. They are just brilliant. Everyone in the agency must have gotten in on these somehow.

Credit where credit is due:
Client: Coca-Cola
Agency: Santo
General Creative Director: Maximiliano Anselmo,
Sebastián Wilhelm
Creative Director: Pablo Minces
Agency Producer: Abigail Harding
Production Company: Landia
Director: Andrés Fogwill
Executive Producer: Claudio Amoedo
Post Production: Che Revolution Post

written by Christopher | tags: Advertising, Coca-cola, Santo, The Unhuggables