Plum Flower Deer

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“‘Plum Flower Deer’ began in 2009. Originally intended as a piece for F5, a design festival in New York, but was never competed and was not screened there. The film grew and became a rumination about love, hope, the natural world and rebirth.

Crush art director, Yoho Hang Yue, and his wife Queenie, also an art director, developed the story about a pair of Plum Flower Deer, (native to parts of China), who are separated by an act of man but are rejoined in spirit. The Plum Flower Deer is one of the most auspicious, divine animals in Chinese culture. The Plum Flower Tree itself has been the subject of innumerable paintings and poems, representing courage and elegance. The film drew on Chinese tradition, and art. The film’s closing poem, by 12th century Southern Song Dynasty Chinese poet Lu You, tells of the rebirth of spring and the courage of the plum flower through winter.

‘We wanted to bring this story to life using modern tools, but we wanted to keep the timelessness of the poem intact,’ says Yoho Yang Yue. ‘It is an ageless story that draws on the rich legacy of Chinese culture.’

The film took two years to complete and to create it Yoho used After Effects, Cinema 4D and shot elements to create this moving painting. Crush contacted Didier Tovel at Apollo Studios in Toronto to create a score and sound design that captured the mood of the visuals. The score takes its cues from traditional Chinese music without falling becoming a shallow pastiche, and still maintains a contemporary feel.”

Story, Design & Animation: Yoho Hang Yue
Production Company: Crush
Additional Story & Art Direction: Queenie Zhu
3D Modelling: Jacques Dell, Yoho Hang Yue
Sound & Music: Apollo Studios
Special Thanks: Gary Thomas, Crush

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Crush sent me word of their new website this morning. Good stuff in their portfolio.

About Crush:
“Formed in 1998 we are a creative agency working with a diverse range of clients from international names to niche markets, creating bespoke solutions rather than using one house style. We are passionate about design and ready for our next challenge confident our next piece of work will be our best! “

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R.E.M.: Man Sized Wreath

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After their first well received collaboration with REM (Hollow Man), Crush follows up with “Man Sized Wreath.” This piece deals with an anonymous man’s daily routine and shows us how lost and alienated we can become in our visually saturated and over-stimulating environment.

“[As Hollow Man] was intended as a statement about isolation, the fear of losing who we are. This film is a more pointed statement about the state of the world politically, and the idea that we are all hypnotized by so much meaningless diversion we don’t focus on things that matter.”

Via Motionographer.

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