Minimalist Effect in a Maximilist Market

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Design consultancy Antrepo recently experimented with a project that tested the effect of minimizing the graphics utilized on popular products in a market crowded with visual clutter. The end result is an interesting foray into reinterpreting popular products that maintain their brand essence while doing away with all of the unnecessary pomp that marketers feel they need for their item to stand out off the shelf. You can see the resultant product studies at Antrepo’s blog but also at their Flickr site as well.

On a personal sidenote, I’d eat the buttery, sugary chocolatey goodness that is Nutella out of a paint can with the word ‘Nutella’ written on the outside in Sharpie. Just sayin’.

written by Christopher | tags: , , ,


Sid Lee

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Sid Lee conceives brand experiences-by creating products, services and spaces-and markets them through advertising, experiential marketing, branded content and interactive communications. Commercial creativity is how we define this novel integrated multidisciplinary approach.”

Wow, that was a bit of a mouthful. To cut to the chase, Sid Lee has one hell of a slick website and some really attention-grabbing contemporary work in their book.

written by Christopher | tags: , , , ,