Brasil National Team Jersey 2010

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This video is meant to express the technologies behind the Nike Brasil 2010 World Cup football kit which is made from recycled plastic bottles, is extra water repellent and super-flexible. Again, more wonderful work from Universal Everything.

Damn, now I am definitely going to have to buy one. I am wearing one of my old ones right now as I type this.

Directed by Matt Pyke at Universal Everything
Animated by Chris Perry & Tommi Eberwein at Universal Everything
Sound by Simon Pyke at Freefarm
Commissioned by Sartoria

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Matte is a retail branding boutique based in the heart of Amsterdam specializing in the strategic positioning of products and services.

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Craig Sprecher

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There is some tasty digital photo illustration work in the Behance portfolio of Portland-based designer/illustration Craig Sprecher. I had a pair of Spiz’ikes but I sold them on eBay when I needed some quick cash (damn).

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Hort – Nike Zoom Lebron VII

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This latest little set of images created by Hort for Nike’s Zoom Lebron VII campaign are stunningly awesome in their simplicity of execution and complexity of form. Beautiful. Hort can do no wrong.

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Vanila BCN: Updates

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I was really pleased to stumble upon some new type arrangements in the Behance-folio of Barcelona-based design studio Vanila BCN for Nike. Super cool and candy colored work.

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History of Flight

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Nike has a slick little micro-site up that is dedicated to finer moments of Michael Jordan’s career in basketball. It has a bit of a Nike slant as I am sure you would expect.

I am actually wearing the black, grey, red and white versions of the sneakers in the image above right this very second. The 89 Jordans and the 90’s were always my favorites.

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Gui Borchert

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Mother’s (the NYC branch) Associate Creative Director, Gui Borchert updates his website with a massive horizontal over vertical scroll of work.

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The Girl Effect

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W&K Portland and Nike by manvsmagnet (a.k.a. Matt Smithson) of Curious Pictures have partnered to create this video for The Girl Effect. It’s a really simple animation that leans heavily on good writing to deliver what I think is a pretty powerful message. It’s very restrained but I think the simplicity actually helps deliver a stronger impact forcing you to read along and ingest the message.

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