Changethethought

Can you make a 22 minute commercial? Well yeah, if you are Nike and you have athletes like Paul Rodriguez, Julian Wilson and Danny Kass to support your brand. Nike ‘just does it’.

written by Christopher | tags: Advertising, Just Do It, Nike, Paul Rodriguez

While in New York recently I had the good fortune to meet up with Ryan and Jonathan, founders and all around nice guys over at Lucky, one of the many up and coming digital agencies on the NY scene. In addition to kicking out some great viral and branded content, they’ve also been busy developing a pretty outstanding database of viral videos that may be found at The Viral Collection. Whether  you’re looking for the Jawbone ‘Wednesday Was a Good Day’ video or the Hot Wheels Indy 500 stunt, TVC is a viral gold mine.

written by Mike Slane | tags: Advertising, viral content

London based motion design agency We Are Seventeen have done some amazing work. You can see several examples in their portfolio for a wealth of big named clients. Keep an eye on this studio.

written by Christopher | tags: 3d, Advertising, London, motion design

This amazing spot created for the 50th anniversary of Amnesty International was produced by Eallin Motion Art and Dreamlife Studio under the direction of Carlos Lascano with Music by Academy Award Winner Hans Zimmer and Nominee Lorne Balfe. It’s a gorgeous little piece of animation.

written by Christopher | tags: 3d, Advertising, Amnesty International, motion design

Sid Lee is a phenom of an agency that is cranking out rock solid creative for everything from retail space design, motion, live action, art direction, branding and graphic design. All of it is good. It’s Snoop Dog with a light saber good. Yes you heard me right.

written by Christopher | tags: Advertising, Art Direction, Direction, Sid Lee

As a new parent, all kinds of thing affect me emotionally in ways they didn’t before the birth of my son. This T.V. spot for Mtv resonated with the protective parent in me that is always trying to keep my little boy out of harms way.

Director: Jonathan Gurvit
Production Company: primobuenosaires.tv
DOP: Atahualpa Rojas Bermudez
Art direction: Sole Calvano
Stylist: Clarisa Furtado
Postproduction: PICKLE
Colour: Cinecolor
Music: Papamusic

written by Christopher | tags: Advertising, Jonathan Gurvit, MTV, Parenting

Must Warn Others is a new local Colorado production, direction and design shop that popped up on my radar while I was out of town and our website was down and dragged through the mud (long story to come soon). I have to be honest about almost being afraid to post their work since they are some pretty heavy competition for a shop like ours but the more the merrier here in Colorado. The market needs it bad around here and a studio of this caliber is just what the doctor ordered. So I have to ask and may as well do it in this post, do you guys want to work together on something because we think you kick ass.

written by Christopher | tags: Advertising, Colorado, Direction, motion design

Alright, I am totally going to have to see this and you should too if you have ever worked anywhere near, in or around advertising which should pretty much encompass all of us in the creative industry, at least those of us who have had to work on a commercial project, so like I was sayin’ pretty much all of us. Ironically actually, I think Morgan Spurlock himself was once a graphic designer. So go figure.

written by Christopher | tags: Advertising, documentary, film, Morgan Spurlock, Movies

London based Stamp Films makes films for commercials and music. What’s notable about this? Well…art direction, cinematography and a damn-good-looking finished product that is attracting attention from clients across the globe.

written by Christopher | tags: Advertising, Commercials, London, Stamp Films

Minneapolis studio Mono has updated with a simple new website that features some downright sophisticated and amazing work for a remarkable roster of clients. They are on top of where advertising and design is today and should be closely watched.

written by Christopher | tags: Advertising, Apple, Graphic Design, Minneapolis, Mono

Dixon Baxi is a studio that really inspires us at Changethethought. They are uncompromising in their quest to do the best work possible for their clients and impact the bottom line all while maintaining the integrity of their aesthetic. They have recently updated their site with new and as always inspiring projects.

Here is a quote from a Dixon Baxi client that is proof of the pudding:
“DixonBaxi helped MTV2 find its balls again. They helped us to refine the MTV2 brand positioning, to fuse the channel with attitude and deliver a radical on-air look that was visually striking. And our audience loved it. Our ratings increased immediately and it is without doubt the freshest looking channel in the music section of the EPG.”
– Chris Sice
VP Programming and Development
MTV Channels

written by Christopher | tags: Advertising, Branding, DixonBaxi, Graphic Design

Onesize has updated with a new reel that is mind-numbingly awesome and balls-to-the-wall inspiring. We are hoping to one day be doing and accomplishing a similar aesthetic but remain enormously moved by their work.

written by Christopher | tags: 3d, Advertising, Motion Graphics, Netherlands, Onesize

PSYOP don’t stop. They are still killing it after all these years with work like this spot for JP Morgan Chase for McGarryBowen. There is some hellaciouslly difficult-to-produce 3D going on in this spot and it all works beautifully.

To see the massive list of involved parties on this spot click here.

written by Christopher | tags: Advertising, JP Morgan Chase, McGarryBowen, Psyop

Jessica Hische has assembled a nice little chart to help you answer the age old question ‘Should I Work For Free?‘ Most of the time, I would say no but there are exceptions to every rule and good causes that can always use and extra hand.

written by Christopher | tags: Advertising, Chart, Graphic Design, Jessica Hische

The long-standing pillar of design, branding and advertising perfection that is Pentagram have updated with a new website which is neither a day late nor a dollar short of precisely what an online portfolio in our common year of 2011 should be. What I mean to punctuate is that here we have no frills and all good work. It’s easy to sort through and puts the raw creative chops squarely on the slab for you to cook up in your now inspired brain as to how you and your agency or studio could ascertain the level of awe that Pentagram has achieved and will be remembered for. The word ‘icon’ can be applied in this rare situation since they have carved out a corner in a fleeting and nearly impossible to define industry. Many will clamor but few will reach so eloquently over such a span of time.

written by Christopher | tags: Advertising, Graphic Design, New Website, Pentagram

The American Cancer Society has long been a generous contributor to the perpetuation of the birthday celebration. Working with The Martin Agency they recently created MoreBirthdays.com which features shareable interactive content, art, music and much more to help fight cancer and create more birthdays. In the gallery section of the website visitors can purchase prints that benefit the American Cancer Society from artists like Ilovedust and Jon Burgerman. They can also send personalized happy birthday videos and telephone messages from celebrities and musicians like Usher and Jack Black. Users can create interactive birthday cards for friends and loved ones using video, photos and written messages. The interactive cards can also use Facebook Connect to tag content that is added to the cards.

It’s a wonderful campaign and we want to apologize for covering it so late. Our friends at The Martin Agency were kind enough to send us a beautiful poster from Ilovedust a month ago that is now hanging proudly in our studio. We want to thank them for their generosity and their involvement in a campaign genuinely aimed at doing good.

written by Christopher | tags: Advertising, Cancer, More Birthdays, The Martin Agency

Director/photographer Christopher Hewitt has produced some beautiful work this year including the ‘Canon Bring Color to Life’ photos and T.V. spot that were widely circulated across the creative blogosphere a few months back. He has relaunched his site and it is now populated with a few new notable projects including the spot for Nike above.

written by Christopher | tags: Advertising, Canon, Christopher Hewitt, Nike

Design consultancy Antrepo recently experimented with a project that tested the effect of minimizing the graphics utilized on popular products in a market crowded with visual clutter. The end result is an interesting foray into reinterpreting popular products that maintain their brand essence while doing away with all of the unnecessary pomp that marketers feel they need for their item to stand out off the shelf. You can see the resultant product studies at Antrepo’s blog but also at their Flickr site as well.

On a personal sidenote, I’d eat the buttery, sugary chocolatey goodness that is Nutella out of a paint can with the word ‘Nutella’ written on the outside in Sharpie. Just sayin’.

written by Christopher | tags: Advertising, Antrepo, Marketing, Product Design