Comments Off on Google Adwords – Thank YouDirection
“AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency’s idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google’s customization agency for clients’ name integration. Director Mischa Rozema developed AKQA’s script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.”
You can gather up full credits for the project here.
One of my favorite motion and animation studios of all time, Buck has managed to keep banging out some extraordinary work for commercial clients and this latest spot is no exception.
Credits:
Director: Buck
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Kitty Dillard
Design: Gareth O’Brien / Yker Moreno
Lead Animation: Gareth O’Brien
Additional Animation: Chad Colby / Harry Teitelman / Yker Moreno / Claudio Salas /Jacques Khouri
Sound Design & Music: Antfood
VO Talent: Tirtzah Wilson
Agency: Strawberry Frog
Classic design powerhouse Sea has updated with a new website and packed it with new projects. It’s also easier to view the work on their new site as it has now been cross referenced by ‘sector’. There is load of inspiration waiting to be discovered as Sea remains one of the finer design agencies in business today.
Wow, photographer Chris Sisarich snaps some amazing images from places around the world most of us will never have the chance to see and sometimes he does it in the name of advertising. Not a bad gig but it’s all due to his genuine talent.
London creative studio and workshop Village Green has made some beautiful things and just updated their website with some recent examples of their creations. They’ve worked for some big clients like Nike, Mtv and Becks.
Comments Off on Dreamers Ink Aesthetics: UpdatesAdvertising
Around 8 months back creative agency Dreamers Ink Aesthetics added some new work to their portfolio that really raised the bar. I’ve been checking in on them for the past 2 years and just finally saw some of this work at their site and was doubly impressed. You can see a spot for Nissan above and more at the DIA website.
“The beauty of chance and high speed film come together for this new commercial for Canon’s Pixma printer. Shot over two days with biochemist Linden Gledhill and Award Winning Photographer Jason Tozer.”
The spot entitled ‘Bring Colour to Life’ was directed by the fantastic Christopher Hewitt and is as simple as a concept could be but is absolutely spectacular to watch. It’s a beautiful little piece of art that just happened to be commissioned by a client. You can watch the actual spot here at Christopher Hewitt’s website and you can also take a look at some amazing images from the shoot in Linden Gledhill’s Flickr account.
Ad/creative agency McKinney has a large team and has lately cranked out some impressive work for paint-makers Sherwin-Williams. I’ve seen some of the spots on television but was equally impressed by the print work. They are definitely an agency to keep an eye on for future campaigns.
Philadelphia-based advertising/branding agency 160over90 does some slick work for some big brands. I realize I have rarely posted ad agencies this last year but I thought their work stood out. Perhaps you will feel the same.
Zambezi apparently means shark. It’s also the name of a small Venice-based (Los Angeles) advertising agency run by a boot strap crew who pushes out some big ideas. They have some excellent ad work under their hat and our responsible for some very fun-to-watch commercials.
Manchester based design studio Made By Shape emailed in a note that they had just launched their new website featuring some cleanly executed design work showcasing their solution-based approach to each individual project.
Munich based multidisciplinary design consultancy C100 Purple Haze was founded by Christian Hundertmark (C100) and Clemens Baldermann (Purple Haze). The studio just updated with a new site and several new and exciting projects. They have an impressive roster of clients now and the work just keeps getting better.
Universal Everything produces more stunning visual art for the namesake of AOL. It’s beautiful work and it looks like a dream project and although I realize these videos are purely for evocative visual intrigue it makes me wonder what exactly is being advertised. What is it exactly that AOL does or is going to do that is different from what they have done in the past?
Credits
Commissioned – Wolff Olins NYC
Creative Direction – Matt Pyke at Universal Everything
Animation – Chris Perry at Universal Everything and Michael Merron at Analog studio
Sound – Simon Pyke at Freefarm
Comments Off on Lenancker Romain: UpdatesPhotography
French Art Director, Set Designer and Photographer Lenancker Romain has updated with a few new images that continue to bend the line between commercial work and art work.
Wow. What a brilliant and epic spot. Wieden and Kennedy just get it. Straight up with no BS. I can’t imagine how much fun it was producing this. The spot was directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel).
Rosie Lees is a London based design consultancy with some nice work for Nike. The poster above requires a second look to capture the twisted turning runner filled roadscapes.
