“This music video directed by OneInThree for ‘Wild Beasts’ second single of their debut album ‘Limbo Panto’ is a mesmerising & hypnotic tour de force. It pioneers an amazing mind bending visual technique called the ‘Droste Effect’ which is based on an uncompleted lithograph that Escher made in 1956. The maths behind the lithograph was so complicated that Escher was unable to finish the centre of the picture and so left it blank. OneInThree developed the technique from Josh Sommers code so that it could be applied to moving images and apart from a grade & online at The Mill did all the VFX themselves.”
Interesting work ranging across several mediums by the young and talented Andre Perez. Keep an eye out because at such a young age, he is only going to get better at what he does.
Directed by Eben Mears and Mate Steinforth
3D by Florian Witzel (Lead), Alvin Bae, Jan Bitzer, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan,
Jacob Slutsky, Jason Vega, Goo-Shun Wang, Lee Wolland, Andreas Gebhardt (R&D)
After Effects by Doug Purver, Jason Conradt, Elliot Blanchard
Produced by Michael Neithardt, Tarun Cahraipotra (assistant) Lucia Grillo (EP)
Designed by Mate Steinforth
Storyboard by Ben Chan
Music by Prison Diet
via Ogilvy, New York with Jonahtan Isaacs (CD), Tracy McFarlane (CD), Lisa Savage (CD), Melanie Baublis (EP), Chris Beeby, Keith Higbee
Jonas Odell (co-founder and director at Film Tecknarna) along with Nexus Productions, helped produce this 80’s inspired, Warhol-collage video for Norwegian rocker Ida Maria.
There is some gorgeous motion work in the freshly updated reel of the super talented Lo Iacono. All of his work is really great and it’s well worth a browse if you are in the market for some inspiration in the motion graphics department.
You can see a commercial he animated for Freixenet Cordon Negro above.
There is an all new Motionographer site online. If you have never visited, do yourself a favor and check it out. It is hands down the best blog about motion graphics on the internet and it just keeps getting better.
Nervo sent me an email about their recent work for Zune. I know I have written about Nervo in the past but if you are unfamiliar with their brilliant work, now is a good time to get familiar.
Here is a what Nervo had to say about the project:
“This set of 6 animations is a small branding package we have created for Zune Creative. The animated set will essentially work as interstitials, which the brand will use at events and other situations where other videos need to be accompanied by the Zune brand.
The brief for this project was quite open, which led us to explore different animation techniques and a more subjective concept. The Zune Creative team granted us a lot of freedom from the start, including creating the music and sound effects. Our approach was to connect various abstract associations to music: from relating it with the pleasure of eating candy (Zune Sweets), to the idea of users communicating and sharing music (Zune Hair), to the idea of tranferring music from one place into another, sharing (Zune Boxes) all the way to the idea of change, adaptation and collage of tastes, personalities, preferences / customization (Zune Liquid & Cages).”
After their first well received collaboration with REM (Hollow Man), Crush follows up with “Man Sized Wreath.” This piece deals with an anonymous man’s daily routine and shows us how lost and alienated we can become in our visually saturated and over-stimulating environment.
“[As Hollow Man] was intended as a statement about isolation, the fear of losing who we are. This film is a more pointed statement about the state of the world politically, and the idea that we are all hypnotized by so much meaningless diversion we don’t focus on things that matter.”
There is some fun work in the portfolio of Brooklyn-based Wyeth Hansen. He has some nice work in his motion graphics portfolio as well for a band who is a guilty pleasure of mine, The Rapture.
There are some amazing directors on Partizan Lab’s roster including the phenomenal Michel Gondry who created what is one of my all time favorite videos that you can see above. There is a wealth of just jaw-dropping amazing work in the folio of Partizan so do spend some time, if you have it, looking through their site.
About Johnny Hardstaff (copied direct from his site):
“Johnny Hardstaff is a director and designer. Represented by Ridley Scott Associates, Hardstaff has directed and designed innovative moving image work across a broad spectrum of both commercial and non-commercial strands of the visual arts. Mass media clients include Sony, Orange, Radiohead, Toshiba, Sony PlayStation and the BBC amongst others.
Hardstaff’s work has been broadcast worldwide and exhibited at major museums of modern art and cultural institutes including Tate Modern / NFT / ICA / Laforet Museum (Tokyo) / Museum of Contemporary Art (Chicago) / ACMI (Melbourne) / MOMA (San Francisco) / V&A Museum (London) and the Palace of Fine Arts (San Francisco).
As displayed within his widely documented canon of work, Johnny Hardstaff is committed to expanding graphic horizons, working in a wide variety of commercial media in order to finance the development of experimental / long-format projects.”
He also just so happens to have quite possibly the best name I have ever heard that could double for a really kick-ass rock band.
Brilliant work for motion and video at Nexus Productions. I apologize for never having written about them before. Their work is top notch. Some of the best in the industry.
Brooklyn-based Hush has a new site online featuring some new and really spectacular work for one intelligent client that never seems to be afraid to ride the edge and allow daring creatives to play and push the boundaries. That client is Nike. What I wouldn’t give to work on one project for Nike. They just get it when it comes to creative.
Anyway, more about Hush. Here is their profile from their website: “HUSH is a New York-based creative studio conceiving and developing powerful brand-driven stories, award winning design, animation, and film for TV, exhibition, retail and interactive platforms. Led by directors David Schwarz and Erik Karasyk, the unique, full-service studio was born out of over a decade of experience at some of the most recognized creative companies on both coasts. The HUSH collective has extensive relationships with agencies, brands, record labels, and production companies. Clients include Nike, Honda, Nokia, E*TRADE, and Coca Cola, among others. HUSH utilizes its creative talents to help clients develop engaging content wherever it may live. ”
Do take the time to actually watch their motion work. It’s really stunning and worth the time. It will repay you with inspiration.
